Pie — Framer website for an AI marketing platform

About the Client: 👥

Pie is an AI marketing platform built for local business owners, contractors, auto repair shops, beauty salons, boutique fitness studios, franchise operators, and the thousands of small businesses in between. Instead of paying a traditional marketing agency, Pie's customers get an AI-native system that runs targeted ads on Google Maps, Yelp, and Nextdoor, makes sure their business shows up when people ask ChatGPT, Claude, Gemini, and Perplexity for recommendations, and (soon) handles inbound phone calls 24/7 with AI voice agents, all at roughly 5% of what a traditional agency costs. Their customers are seeing real results, more calls, more walk-ins, more revenue, and Pie needed a website that could credibly carry that story to owners who have heard every marketing pitch in the book.

Pie came to us with a clear challenge: they needed a site that could do the work of a sales team, clearly explaining three distinct AI products (Ads, AI Search, and Voice AI) to a non-technical audience, without ever feeling like a cluttered SaaS template. Local business owners don't have time to decode jargon. They needed a creative and technical partner who could design and develop a multi-page Framer site with the clarity of a product page, the warmth of a small business ad, and the polish of a modern AI platform, and ship it in a way the Pie team could own and expand as they launched new products.

What we used to complete this job: 🛠️

Framer for a fully custom, performance-optimized build with pixel-level control over every detail, typography, spacing, transitions, and responsive behavior across desktop, tablet, and mobile

A multi-page architecture covering the core marketing site plus dedicated product pages for Ads, AI Search, and Voice AI, each with its own narrative, visuals, and CTA flow

Custom scroll-driven animations that bring Pie's value prop to life, how ads get served, how AI search recommendations work, how voice agents handle inbound calls, without ever slowing the page down

Interactive product sliders and carousels so local business owners can quickly flip between Pie's three product lines and see exactly how each one works for their business

A testimonial and social proof system built around real Pie customers (Noor Beautique, Tutu School, Salon Lofts, Glow Fit), so the strongest signal on the site comes from the business owners Pie has already helped grow

A clean, conversion-focused hero and CTA pattern repeated across the site, anchored on "Book a demo" and "Try Pie for free", designed to route the right visitor to the right next step

A flexible FAQ and content system so the Pie team can keep the site up to date as they roll out new features, launch Voice AI, and expand into new verticals, without needing to touch code

A typographic and visual system that feels warm and human-first, closer to how a trusted neighborhood business would talk, rather than the cold, overly-technical aesthetic most AI platforms fall into

The results: 🏆

This project delivered a fast, clear, conversion-first website that:

Explains three distinct AI products (Ads, AI Search, Voice AI) in a way non-technical local business owners can immediately understand

Puts Pie's real customer results front and center, more calls, more walk-ins, more revenue, with real owners telling the story

Positions Pie as a credible alternative to traditional marketing agencies, at a fraction of the cost, without ever feeling cheap or templated

Gives the Pie team a site they can keep growing into as they launch Voice AI and expand their product suite

Supports clear, high-intent conversion paths toward demos and free trials across every page

This was exactly the kind of project we love at WenLaunch, clear in purpose, ambitious in scope, and built for a team solving a real problem for real small businesses. The result is a site that finally matches the caliber of the product Pie is shipping.

Let's work together 🚀

Looking for a premium Framer partner? I work with serious founders, enterprise, and startup teams to build conversion-focused sites that scale and set you up for long-term growth.

Book a call now!