Vana — Framer website for LATAM Fintech Startup

About the Client: 👥

Vana is a fast-growing consumer fintech serving over 1 million people across Latin America, with active operations in Guatemala, Peru, the Dominican Republic, and Honduras. Their two core products, vana presta (personal loans up to Q3,000) and vana pay (buy-now-pay-later in installments), have become a trusted way for everyday users to handle unexpected expenses, shop, and build credit in markets that are badly underserved by traditional banks. With 500,000+ app downloads, 10,000+ reviews, and a 4.7 average rating, Vana is a member of Guatemala's Fintech Association and the Guatemalan-American Chamber of Commerce. They're not a startup looking for their first 1,000 users. they're a category leader that needed a website to match the scale of the business.

Vana came to us with a clear challenge: their marketing site was living on Webflow and buckling under the weight of real traffic, over 300,000+ monthly impressions, a media-heavy design direction, and a product team that needed room to run experiments without being bottlenecked by a CMS or platform limits. They needed a creative and technical partner who could migrate them off Webflow into Framer, rebuild the experience with custom motion and structure, and, crucially, engineer it to handle serious traffic without blowing up bandwidth costs, hurting load times, or dragging down SEO.

What we used to complete this job: 🛠️

Framer for a fully custom, performance-optimized rebuild, moving Vana off Webflow without losing a single SEO position and with complete pixel-level control over every detail

A custom scroll-driven hero and product section that walks visitors through Vana's three core value props (resolver, comprar, crecer) with synchronized imagery, typography, and transitions, built to feel closer to a native app than a marketing site

A bandwidth-smart media pipeline with large images and media offloaded to Cloudflare R2, dramatically reducing Framer's native bandwidth consumption and keeping hosting costs predictable even at 300,000+ monthly impressions

Advanced asset optimization strategy, compressed WebP delivery, explicit sizing, lazy loading, and poster frames, designed specifically for a high-traffic, image-heavy fintech site

A structured A/B testing setup so the Vana team can continuously run experiments on hero copy, CTAs, and section order, critical on a traffic-heavy site where small conversion lifts translate into thousands of incremental users

Deep SEO optimization, metadata, structured data, semantic markup, clean URL structure, and content hierarchy tuned for a Spanish-language audience across multiple LATAM markets

Lighthouse-focused performance work, measurable improvements across Performance, Accessibility, Best Practices, and SEO scores, achieved without sacrificing the cinematic feel of the design

A flexible, multi-market foundation that plays nicely with Vana's expanding regional presence (Guatemala, Peru, Dominican Republic, Honduras), so content, CTAs, and localized experiences can flex country by country

A social-proof system built around real Vana users and testimonials, anchoring the site's credibility in the 1M+ chapines and LATAM users who already trust the product every day

The results: 🏆

This project delivered a fast, trust-first, conversion-oriented fintech website that:

Successfully migrated Vana from Webflow to Framer with zero SEO loss and significant Lighthouse score improvements across Performance, Accessibility, and Best Practices

Handles 300,000+ monthly impressions without blowing up bandwidth, thanks to a Cloudflare-offloaded media pipeline engineered for scale

Gives the Vana team a site they can actually experiment on, with A/B testing infrastructure baked in so every section can be iterated on as the product evolves

Presents vana presta and vana pay as clearly differentiated products, each with its own narrative, CTA, and conversion path

Leans into the scale of the community, 1M+ users, 500K+ downloads, 10K+ reviews, 4.7 rating, as the single most powerful trust signal on the page

Lays a foundation Vana can extend into Peru, the Dominican Republic, and Honduras as their regional footprint continues to grow

This was exactly the kind of project we love at WenLaunch, technically demanding, traffic-heavy, and built for a fintech team that can't afford slow pages, bloated hosting bills, or design that doesn't convert. The result is a Framer site that finally matches the caliber of the product Vana ships to a million people every day.

Let's work together 🚀 Looking for a premium Framer partner? I work with serious founders, enterprise, and startup teams to build conversion-focused sites that scale and set you up for long-term growth. Book a call now!