AUREL NOIR is a concept fine watchmaking brand, and this is its website.

As you scroll, the watch comes apart piece by piece: crystal, bezel, dial and the skeleton movement. Then only the hands are left. Drag them and the day moves across the sky behind them, with sun, moon, clouds, rain and, now and then, an aurora. The menu is a crown that turns. The collection sits in a lit display case, and each watch lights up when the mouse passes over it.

Art direction, UX/UI, motion and front-end by BronsteinDesign (Mauricio Bronstein). Concept project: pieces and prices are product studies.

Site: aurel-noir-teal.vercel.app/?lang=en