The brand look is clinical yet elegant, rooted in science, but also refined and aspirational. Clean, minimalist, and inspired by modern medical aesthetics.
The main symbol represents the rising/setting sun because all skincare procedures are mainly focused on the morning or night routine. The symbol also stands for the glow, and since the brand name ELARA is also the name of one of the moons of Jupiter, it also reminds us of its celestial nature.