Overview
Culino is an Indoneisan restaurant based in Mataram-Lombok that specializes in European dishes. As one of the most crowded restaurants, Culino through this project wants to provide the best experience for their customers in all terms by creating a website to eliminating wait time, improving customer satisfaction, and boosting revenue.
My Role
- Conduct Research To Find Common User Problems
- Create persona and customerer journey based on research
- Create Outline Of Scope
- Create user flow
- Design solutions and
- Evaluate againts requirements
Design Process
- Research
- UI Design
- Evaluate
- Iterate
Research
- Target Demographic
The target users of this website is mainly millennials who lead busy lives and value time very much. Having attention to detail and quality, This group is predominantly from the middle economicclass who live in urban areas with a fairly good level of education
- Understanding The Users
In order to better empathize with users, I carried out questionnaire surveys that helped me to gather useful insights into user needs and opinions. Upon conclusion, I came up with a user persona that best describes our user.
- Problem Statement
Most people visit restaurants and feel disappointed when the queue is long or the restaurant table is full. It often happens on holidays when there are big promo or interesting event at the restaurant. This conditions make them immediately reluctant to come and will move to another restaurant.
On a different side, time is a precious resource and the main problem was not only crowded queues and limited tables. Customer also often disappointed in waiting times between ordering a meal and waiting to be served.
- What Are They Needs?
- Check restaurant is open or not
- Check table availability
- Check estimate cost of meals
- Can order meals ahead of arrival
- Place order and reservation with customization option
- Check estimate time the order will going to delivered
- Check previous order history
- Task Flow
Here are some task flows organized based on the customer's core needs
Design Solutions
Homepage
Table Reservations
Ordering Meals
Tracking Order
Order History And Receipt
