Niebla is a self-initiated brand

Niebla is a self-initiated brand for a glamping retreat 2,350 metres up in the Andean cloud forest near El Retiro, Antioquia. Board-formed concrete pavilions sit in a clearing of eucalyptus and pine, and most mornings the fog settles right over them. The idea behind the brand is simple: sleep inside the cloud.

The identity is built to feel made by hand, not manufactured. There’s a hand-drawn word mark, a line-drawn emblem for El Retiro, and a small cloud character called la nube who turns up on signs, keyrings and cans. All of it sits on a calm, restrained system of moss green, off-white cream and monospaced labels.