Quiz Lead Segmentation & Nurture

A course creator was running a quiz funnel but sending every lead into the same email sequence regardless of their result. Built a Zapier automation that captures Interact quiz completions, creates or updates the subscriber in MailerLite with their result, routes them into the correct nurture group via Paths, and notifies the team on high-intent results.

Every quiz completion automatically segmented into the correct MailerLite nurture group, so each lead gets messaging that matches their actual needs instead of a generic sequence

High-intent quiz results trigger an instant internal team notification, letting the sales team follow up personally while the lead is still engaged

Eliminated manual lead sorting and sequence assignment after every quiz submission, replacing a repetitive daily task with a flow that handles itself