As the Product Designer for Upsy Shopping, my responsibilities in 2022 and ongoing included competitor analysis, user research, concept creation, stakeholder alignment on product goals, user flow design, visual design, prototyping, user testing, implementation of user feedback into design iterations, and quality assurance. I successfully executed the design of the widget, overhauled the dashboard, and redesigned the marketing website to align with branding guidelines.

Successfully designed an AI-based shopping helper widget that improved the overall user experience.

Implemented customer feedback to redesign the widget, customer dashboard, and marketing website, resulting in a significant increase in average usage (from 4% to 13.38%) within 7 days.