Role: Product Designer Tools: Figma Timeline: 15 months Type of Plan: Full time job Services: Design System, UX/UI Design, Product Strategy Industry: Cryptocurrency, Fintech, SaaS

Dust Foundation is an innovative platform designed to empower crypto enthusiasts with a unified ecosystem of tools and resources. It includes a Portfolio Dashboard, a Learning Academy, a Forum for Community Engagement, and Gamification Features to enhance user engagement.

Crypto exchange products can be very complicated, and I am not a skilled crypto trader as well. This is why delivering every feature started with a thorough research. At the same time making each crypto tool as simple as possible to let people start using them without googling every step was even more challengeable.

The goal was to create a user-friendly interface that balances complex data visualization with intuitive design, making it accessible to users of all experience levels. I led the design process from ideation to implementation, including the development of a robust design system, prototyping, and ensuring seamless user flows across the platform.

📊 Portfolio Management Developing an intuitive dashboard for managing multiple asset portfolios, including stock portfolios, venture investments, and virtual portfolios for simulation.

🎓 Learning Academy Designing a comprehensive educational platform with courses, certifications, and gamified learning experiences to help users grow their knowledge in cryptocurrency.

💬 Community Forum Creating a space for crypto enthusiasts to connect, share insights, and discuss trends, fostering community engagement.

🎮 Gamification Features Incorporating interactive elements, including daily rewards and collectible avatars, to enhance user retention and motivation.

🎨 Design System Building a scalable and cohesive design system to maintain consistency across the platform, ensuring a seamless user experience across all tools.

⏱️ Timely Project Delivery The Dust Foundation platform was designed and launched within a tight timeline, meeting all milestones effectively and ensuring readiness for the market.

📊 Improved Asset Management The Portfolio Dashboard provided users with a centralized, efficient way to track their crypto investments across multiple platforms, improving engagement and satisfaction.

💡 Enhanced Learning Experience The Learning Academy's interactive and visually engaging design increased course completion rates and user knowledge retention.

🎨 Unified Design Language The cohesive design system ensured consistency across all tools, improving usability and reinforcing the Dust Foundation brand identity.

✨ Increased User Retention Gamification features such as daily rewards and collectible avatars boosted user retention and created a more enjoyable experience.