AT&T| Wardrobe Styling for ‘Dream in Black’ 2023 Campaign
Tammi Fyffe
📸 High-Profile Talent Styling | 👗 Brand-Aligned Wardrobe Selection
For AT&T’s campaign, I worked on styling major talent such as Lori Harvey, J. Alphonse Nicholson, Big Sean, and Shangela, ensuring their looks reflected AT&T’s brand aesthetic while enhancing the campaign’s storytelling.
Creative Process & Approach:
By curating elevated yet approachable outfits, I aligned the styling with AT&T’s visual identity while ensuring each celebrity’s personal style was authentically represented.
The Impact:
The campaign’s visuals were seamless, high-end, and engaging, reinforcing AT&T’s brand presence in the entertainment and lifestyle space.
Client: AT&T
Agency: 360 Agency
Year: 2023
Production:
Director(s): Chris Scholar
Executive Producer(s): Chris Scholar & Bevin Brown
Supervising Producer(s): Danielle Young, Alayna Carter, Chandra Chase
Line Producer: Tammi Fyffe
DP: Hunter Gulan
Wardrobe: Damien Lloyd
Stylist Assistant(s): Tammi Fyffe, Franceleslia, Ze’Andre Production Co.: BOOC
Deliverable:
Social Campaign
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Posted May 2, 2023
We worked with talent such as Lori Harvey, J. Alphonse Nicholson, Big Sean & Shangela & styled them to fit AT&T's brand aesthetic & bring life to the campaign.
