Built a Product Team that Propelled Company to Profitability

Challenge: The company was struggling to stay afloat due to a high legacy product line. They lacked a strategic vision and a clear understanding of their customer base. Buy-in Results: Through passionate evangelism, socialized a radical idea that gained the attention and buy-in of the VP of Product; VP created a permanent, Product Manager role for me to execute my idea, despite being an intern. Marketplace Launch Results: Formed a scrappy team of one Product Marketer and 4 interns and we solely launched the SaaS marketplace, with 30+ products in Retail and OEM channels, on time. Mentored my team throughout the effort  Conducted extensive research into Verio's business model, products, and partner strategies (financial documents, customer care staffing schedules, technology systems, customer reviews, market and technology segment reports and research for the cloud services industry, marketing strategy, product portfolio, parent product portfolio, failed past product initiatives, data center architecture, etc.).  Defined and implemented the go-to-market strategy, branding, pricing strategy, and sales and support training.  Localized products (Spanish, German, Portuguese, and France) and launched across NA, LATAM, and EMEA. Accelerated sales by circulating our marketing assets ahead of launch schedule.  Negotiated 13 business development partnerships, with gross margin 42% above average