Social Media Management for a Footwear Brand by Kristin SigmundSocial Media Management for a Footwear Brand by Kristin Sigmund

Social Media Management for a Footwear Brand

Kristin Sigmund

Content Creator

Graphic Designer

Social Media Manager

Canva

Instagram

TikTok

Fashion & Apparel

Client:

A startup footwear brand based in New York City specializing in design-forward walking sneakers for fashion-savvy and health conscious men and women.

Objective:

To raise brand awareness, increase followers, educate on product technology, and encourage a healthy lifestyle using the hashtag #KeepGoing.

Scope of Work:

Bi-weekly content calendar management, 5 posts on Instagram/Facebook per week including 1-2 videos posted on TikTok, photo and reel creation, custom Canva graphics, UGC curation, copywriting, post scheduling, community engagement, a monthly insights report, and twice-monthly content strategy meetings.