Vaila Shoes is a fashion-forward brand that caters to women with extended shoe sizes, providing stylish and high-quality footwear often underrepresented in mainstream fashion. The brand needed a sleek, scalable eCommerce website that could deliver a seamless shopping experience while reflecting its bold, inclusive identity.

I was brought in to design and develop the Shopify storefront for Vaila, focusing on performance, aesthetics, and usability. The result is a modern, responsive, and conversion-optimized eCommerce site that empowers customers to explore and purchase with ease.

Create a polished, responsive design that reflects Vaila’s bold and inclusive branding

Deliver a smooth and intuitive shopping experience across all devices

Build an easily manageable backend for the team to update inventory, content, and promotions

Optimize performance and page load speed to reduce bounce rate

Incorporate strategic conversion elements to drive sales

UX/UI Design: Crafted a clean, fashion-forward interface with an emphasis on product storytelling and visual hierarchy. Used large imagery, intuitive menus, and interactive elements to guide users through the shopping journey.

Shopify Theme Development: Customized a Shopify theme to align with Vaila’s visual identity and functional requirements. Implemented reusable sections for flexibility in future updates.

Performance Optimization: Ensured fast load times by compressing media, reducing scripts, and optimizing Liquid code.

Mobile Optimization: Delivered a fully responsive design that feels just as premium on mobile as on desktop, essential for Vaila’s mobile-first audience.

App Integration: Integrated Shopify apps for reviews, size guidance, and back-in-stock alerts to improve user trust and increase conversions.

High-impact homepage with editorial-style visuals

Easy-to-use filtering and size-based search tools

Dynamic product pages with zoomable images, detailed specs, and size conversion guidance

Streamlined checkout experience using Shopify’s native flow

Integrated review system and newsletter signup

Blog section to support SEO and brand storytelling

Shopify

Liquid (Shopify templating language)

HTML/CSS/JavaScript

Shopify Apps (Klaviyo, Loox, Back in Stock, etc.)

Figma (for design prototyping)

Since launch, the Vaila Shoes website has contributed to increased brand visibility and a growing customer base. The optimized design and Shopify backend have empowered the team to run marketing campaigns, restock efficiently, and provide a premium customer experience. Most importantly, the site helps Vaila fulfill its mission of making stylish footwear accessible to women with extended shoe sizes.