Smruthi is a cultural festival celebrating South India’s heritage through art, performances, and traditional crafts. I designed and developed the website in Framer, blending earthy tones, handcrafted motifs, and nostalgic textures to create a digital space that feels warm, rooted, and human — just like the festival itself.

Framer Designer & Developer — Website Design, Component System, Interactions

Designed a full one-page experience highlighting the event story, workshops, and celebration CTA.

Built a visual identity inspired by South Indian craftsmanship — using textures, patterns, and typography that evoke a handmade aesthetic.

Created reusable Framer components for hero banners, info sections, and cultural showcases.

Prioritized balance between storytelling, accessibility, and conversion clarity.

Started with cultural research around temple architecture, kolam motifs, and earthy palettes.

Structured the narrative flow from Chapter 30 (organizer) → About Smruthi → Event Highlights & Join CTA.

Designed in Figma → built and animated in Framer for smooth transitions and scroll interactions.

Tested for responsiveness and fast load without losing the handcrafted detail.

A visually rich and emotionally grounded site that sparks nostalgia and pride.

Increased event visibility and sign-ups through a clear narrative and CTAs.

A scalable Framer system ready to adapt for future Chapter 30 cultural events.