Horlicks AV

Objective:

To show that kids are ready to do anything, targeting children as the audience.

Role and Responsibilities:

- Video Editing: Ensured seamless match cuts.

- Sound Design: Created and integrated sound effects.

- Motion Graphics: Designed and animated visual elements.

Process and Techniques:

- Software Used: Adobe Premiere Pro, After Effects, Photoshop.

- Techniques: Precise match cuts, sound design, and motion graphics.

Challenges:

Working with Mr. Udayan Chakravarty, National Creative Director of FCB India, was challenging due to his industry reputation and tight deadlines. Overcoming initial nervousness, I delivered a well-received first cut.

Outcome:

The final product was highly praised by the client and team, and it won an award at a prestigious show, successfully meeting the project’s objectives.

Achievements:

- Positive client feedback.

- Award-winning project.