Horlicks AV
Akash Rana
Objective:
To show that kids are ready to do anything, targeting children as the audience.
Role and Responsibilities:
- Video Editing: Ensured seamless match cuts.
- Sound Design: Created and integrated sound effects.
- Motion Graphics: Designed and animated visual elements.
Process and Techniques:
- Software Used: Adobe Premiere Pro, After Effects, Photoshop.
- Techniques: Precise match cuts, sound design, and motion graphics.
Challenges:
Working with Mr. Udayan Chakravarty, National Creative Director of FCB India, was challenging due to his industry reputation and tight deadlines. Overcoming initial nervousness, I delivered a well-received first cut.
Outcome:
The final product was highly praised by the client and team, and it won an award at a prestigious show, successfully meeting the project’s objectives.
Achievements:
- Positive client feedback.
- Award-winning project.
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Posted Aug 11, 2024
My role in the Horlicks AV project was as a video editor, with a focus on ensuring that each line of the video ended with a seamless match cut.
