Lay's AV

Objective:

To dedicate a video to team members who grow sales, targeting the team members as the audience.

Role and Responsibilities:

- Video Editing: Created a cohesive and engaging narrative.

- Motion Graphics: Designed dynamic visual elements.

- Swap Face AI: Applied AI for face swapping.

- Sound Design: Integrated sound effects to enhance the video.

Process and Techniques:

- Software Used: Adobe Premiere Pro, After Effects, Swapface AI.

- Challenges:

- AI issues with side or covered faces and disappearing specs.

- Numerous client-requested changes.

- Worked four days straight without sleep, driven by Red Bull, to meet tight deadlines.

Outcome:

The final video was highly praised by both the team and clients. It led to additional client requests for similar videos using AI. The video won an award at a prestigious show, showcasing the hard work and dedication put into the project.