Trakk is a custom built lead generation platform designed to help real estate agents attract, engage, and convert motivated buyers. As the UI/UX designer and Framer Developer, I led the end to end design and implementation of a smart, integrated system that boosts agents visibility and drives conversions, while ensuring full compliance with industry standards.

Real estate agents struggled to capture qualified leads through traditional websites, which often lacked intelligent targeting and seamless integration - something Trakk had decided to solve with their product but were experiencing significant challenges with their brand identity. Their Main Goals were; • Increasing real estate brokers' web traffic and lead generation effectiveness. • Creating a user-friendly, conversion-optimized interface. • Showcase their unique value proposition to attract real estate agents and compel them to using their product. • Provide real-time analytics to improve their marketing strategy and ROI. • Ensure compliance with GDPR, fair housing, and data handling policies.

Study real estate buyer behavior, conversion funnels and platform pain points.

Conduct industry research & user analysis

Lead UI/UX design in Figma

Develop a responsive website in Framer with conversion-focused touchpoints in Framer.

Implement AI-driven targeting logic to capture high quality leads.

Embed robust data privacy tools to ensure compliance with GDPR, fair housing, and data handling policies.

The Trakk project project successfully delivered a high-performance, real-estate specific lead generation platform that empowers agents to: • ✅ Boost qualified lead generation through smart targeting. • ✅ Maintain brand consistency across their digital channels. • ✅ Access real-time analytics for performance tracking. • ✅ Operate with full confidence under industry compliance standards.

With Some Notable Results being 📊

• 📈 40% increase in user engagement across agent sites. • 🔄 80% return rate after the first interaction with the app. • 💬 Positive feedback from agents on lead quality and ease of use.