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As a Social Media Manager, I played a pivotal role in growing the brand from the ground up. I developed and executed comprehensive social media strategies, created engaging content, and managed platform interactions. My efforts included building brand awareness, driving customer engagement, and establishing a strong online presence for the group’s coffee shops and restaurants, effectively taking the brand from zero to a thriving, recognizable entity.

Content Strategy Development: Crafting and executing social media strategies to align with each brand’s identity and target audience.

Content Creation: Designing engaging posts, stories, and videos to highlight daily specials, promotions, and brand narratives across Instagram.

Community Engagement: Managing online interactions by responding to comments, messages, and reviews to build a loyal customer community.

Analytics & Reporting: Monitoring social media performance, analyzing engagement metrics, and generating reports to optimize campaigns.

Campaign Management: Planning and executing seasonal promotions, events, and new product launches to drive foot traffic and online engagement.