Uptown — brand identity for the redevelopment of a mall site into Tucson's first high-density urban village. Positioning, a "Creative Cosmopolitan" personality, the U mark, color system and patterning built to wrap a whole district.
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Uptown — brand identity for the redevelopment of a mall site into Tucson's first high-density urban village. Positioning, a "Creative Cosmopolitan" personali...
