Outbound: Where Travel Plans Itself

Outbound is a travel app that takes the stress out of planning by turning spontaneous trip ideas into smart, personalized itineraries. The founder’s vision was clear — create a brand that feels seamless, empowering, and instantly tied to the excitement of travel. My role was to shape this vision into a distinct identity system. Through strategy, moodboards, and multiple logo explorations, we refined the brand into something dynamic yet elegant. The result is a bold wordmark paired with a symbolic icon that reflects movement and discovery, supported by a warm, modern palette and clean typography. The final identity positions Outbound as more than just a travel tool — it becomes a calm, intelligent guide that makes exploration effortless and inspiring.