Email Marketing Campaign Optimization for Vastian

Overview Vastian partnered with me to elevate the performance and reliability of their email marketing program. I owned end-to-end execution, including audience acquisition and segmentation, workflow setup, strategic planning, campaign creation, design, scheduling, and full performance reporting.

Built and maintained segmented audience lists for targeted outreach

Designed and developed all email creative and layouts

Managed campaign scheduling and automation flows

Led strategy for messaging, timing, and audience targeting

Monitored deliverability and performance to optimize continuously

Key Results for 2025 Across select major campaigns:

~89,700 total sends across targeted and large-volume deployments

95%+ average delivery rate, reflecting healthy list management and strong sender reputation

~19% average open rate on high-volume campaigns, aligned with strong subject line strategy and segmentation

Just under 9% total CTR, indicating highly relevant and engaging content

~24% CTOR, demonstrating strong alignment between messaging and user intent

Impact Through improved segmentation, strategic content development, and consistent optimization, Vastian saw stronger engagement across the funnel. High CTOR and CTR metrics highlight the effectiveness of content strategy and email design, while the delivery rate reflects robust audience management.