A legal tech startup developing an integrated AI-powered platform for transaction management and legal processes. The company needed to establish their market presence and generate awareness among legal professionals and enterprise clients.

The startup had:

No established marketing infrastructure or channels

Limited brand awareness in a competitive legal tech space

No content library or marketing assets

Undefined target audiences and customer personas

No systematic approach to reaching potential clients

The Ask: Build a comprehensive marketing function from the ground up that would establish market presence, drive website traffic, and create sustainable growth channels.

As Growth Marketing Manager, I developed and implemented a full-scale marketing strategy across multiple channels:

Audience Development: Created detailed customer personas and ICPs to guide all marketing initiatives

Content Strategy: Built comprehensive content libraries including blogs, articles, press releases, media kits, one-pagers, and eBooks

Channel Architecture: Established and optimized key marketing channels from scratch

Developed website content and conversion-optimized landing pages

Implemented SEO strategy with keyword research and Google Analytics integration

Created systematic approach to organic search visibility

Launched LinkedIn presence with content creation, scheduling, and platform management

Developed consistent brand voice and engagement strategy

Built analytics framework to track performance and optimize content

Designed email templates and developed comprehensive email strategy

Created newsletter and targeted email campaigns

Implemented audience segmentation and list management systems

Created trade show planning frameworks and event checklists

Researched and identified influencer marketing opportunities and potential collaborators

389% increase in Active Users

417% increase in Event Count

377% increase in New Users

1,229% increase in Reach

1,230% increase in Views

57% follower growth rate with 100% retention

5.8% engagement rate (nearly 2x the industry average of 2-3%)

1,461% increase in Total Interactions

This engagement demonstrated the power of:

Strategic Foundation First: Taking time to define audiences and personas paid dividends across all channels

Integrated Approach: Building multiple channels simultaneously created compound growth effects

Data-Driven Optimization: Consistent analytics tracking enabled rapid iteration and improvement

Content as Infrastructure: Creating comprehensive content libraries provided sustainable assets for ongoing marketing efforts

Within months, the startup transformed from having zero marketing presence to a robust, multi-channel marketing operation generating significant audience growth and engagement. The infrastructure and systems put in place created a scalable foundation for continued growth and client acquisition in the competitive legal tech market.