Building Trust through Audience-First Social Strategy

Kristen Lang

One of the biggest hurdles we had on TikTok was that people assumed AG1 tasted bad.

What does it taste like?

By far, our most asked question. Because consumer trust was so low on TikTok, specifically surrounding health products like greens powders, we knew we had to take to the streets. And thus, AG1 on the Streets was born- and it's exactly what it sounds like. We created an authentic taste-test series where we interviewed people on the streets and recorded first impressions, and the results were better than we could've imagined. Almost 100% of the people interviewed LOVED the taste of AG1, and the content itself quickly became our top-performing series. Through AG1 on the Streets, we were able to build audience trust through organic interactions with real people, just like the people in our audience.
Like this project

Posted Apr 18, 2024

Implemented an audience-first social strategy that fostered an ultra-engaged community, and drove brand loyalty.

Creating Viral Brand Education Content on TikTok
Creating Viral Brand Education Content on TikTok
TikTok Marketing Strategy for Brands
TikTok Marketing Strategy for Brands

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc