Two years after consulting with Joy Street founder Kelly Finley on a roadmap to develop her brand and marketing efforts, she reached back out to make good on the rebrand itself! We set out to create modern and beautiful identity system for all the brands living under the Joy Street umbrella, now encompassing Joy Street Design, Joy Street Home, and Joy Street Initiative. During discovery we discussed strategies to harmonize and differentiate between the three new brands, from logo identity guidelines to website presentation and URLs. We finished out the project by designing UI prototypes for the new brand family’s website, which showcase the visual identity, user journeys and hover interactions.
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2022
