This architectural project, titled Echoes of Neotopia - Designing Architectural Memories, was divided into 3 stages: Research, Design Process and Final Design. The research included defining my personal worlview and breaking it down to an architectural argument to become the basis for the project. This, in turn, helped identify the targeted user for the project and the site based on the critria set in argument. The site and user were analysed according to context to further provie appropriate design solutions for the process and final visualization.