Social Media & Brand Strategy for Clothing Boutique

The Pink Honeycomb is a boutique clothing line that helps on-the-go moms feel fashionable and confident with affordable, easy to style clothing and accessories.

After working with owner, Natasha, to create content for weekly posts, a deeper understanding of her brand need was discovered.

Feeling overwhelmed by the creative process of social media managing, Natasha requested consulting to improve her:

Content ideation process

Best practices for posting

Confidence in posting strategy

Consistency in posting and growth

Natasha felt paralyzed by a sense of perfectionism and how to come up with ideas. She had never defined who she wanted to talk to and contacted me for training on how to creatively produce weekly content in a streamlined and attainable way. Her ultimate goal was to feel confident to manage her own social media marketing.

Sat down for a deep dive consultation to help her define her "why" and the narrow down the person she really wanted to reach with her messaging. We worked through identifying the breakdowns in her content marketing process and discussed solutions to implement instead.

Started a Monthly Content Creation Program meant to train her on each phase of the marketing production; ideation, recording, editing & posting.

Tools used for training: Google Docs for planning, Google Drive for file organization, Capcut for editing, Instagram and Facebook for pages/profiles, & Later Social for content scheduling.

Content Creation Skills: client was trained to capture content, edit for Instagram & Facebook, batch schedule posts and given a framework that fit her workflow to repeat the process more seamlessly.

Defined Brand Voice & Messaging: through our 1-on-1 consultation, Natasha left with a deeper understanding of her target audience, company mission, and gained clear direction on content pillars she could draw on for creating content.

Social Media Content: A digital asset library with 1 month of photo and video content, primed for her target audience.

🥳 Do you need social media strategy or management help for your brand?

Check out how I can help on my Services page! 🥳