Flex | Rebrand (Guidelines, Packaging, Web, Content)

With an outdated design and inconsistent tone of voice, we decided to relaunch Flex with a completely new look and feel.

After developing updated messaging guidelines, I implemented them across all platforms, starting with the website. I crafted fresh copy for every page, product, and package we offer, ensuring that our voice and tone were reflective of our new brand identity.

The result was a strong and consistent brand image that resonated with our customers and enabled us to stand out in a crowded market.