SEO Strategy and Shop Optimisation

The Job was about SEO consulting for a wineshop with a restaurant and ongoing events. Although the client was initially only interested in Search Engine Optimisation and Search Engine Advertising we developped a comprehensive Online Marketing strategy developping USP's and also getting a better definition of the target group. This resulted in better rankings. We aslo changed the structure of the onlineshop to get a better user experience. That resulted in an immediate improvement of the conversion rate.