JoyPay is an international fintech application that enables users in Nigeria to send money to anyone across the world seamlessly. It is designed to provide fast, secure, and reliable cross-border transactions while maintaining transparency and ease of use.
I led the end-to-end product design, focusing on simplifying global transfers, reducing friction, and building user trust in international payments.
My Role & Contributions
A. I led the UX strategy and product design from concept to execution
B. I designed user flows for international transfers and recipient management
C. I created high-fidelity UI designs and interactive prototypes
D. I collaborated with developers and stakeholders to ensure smooth delivery
E. I conducted user research to understand cross-border payment challenges
Problem Statement
A. Users faced difficulties sending money internationally from Nigeria
B. High fees and unclear charges reduced trust
C. Complex transfer processes led to drop-offs
D. Limited transparency on exchange rates and transaction status
E. Slow transaction speeds affected user confidence
Empathy Map (Target Users)
Says:
“I want to send money abroad quickly”
“I need to know exactly what I’m paying”
Thinks:
“Are the fees too high?”
“Will the money arrive on time?”
Does:
Compares multiple transfer platforms
Checks exchange rates and fees before sending
Feels:
Frustrated with delays and hidden costs
Concerned about transaction reliability
Solutions
A. I designed a simplified international transfer flow with fewer steps
B. I introduced transparent fee and exchange rate breakdowns
C. I created real-time transaction tracking for better visibility
D. I optimized onboarding for faster verification and usage
E. I designed a clean, trust-focused interface with clear feedback states
Tools & Stack
A. Design: Figma
B. Prototyping: Framer / Jitter
C. Research & Validation: User testing, surveys, and competitive analysis
D. Focus Areas: UX design, fintech flows, cross-border payments, conversion optimization
Achievements & Impact
A. I improved transaction completion rates significantly
B. I reduced user drop-offs during international transfers
C. I increased user trust through transparent design
D. I enhanced overall speed and usability of the platform
E. I delivered a scalable global payment solution for Nigerian users
Outcome
JoyPay evolved into a reliable international payment platform that simplifies sending money across borders. By focusing on speed, transparency, and usability, I helped create a seamless experience that users can trust for global transactions.
JoyPay — International Money Transfer Application
Overview
JoyPay is an international fintech application that enables users in Nigeria to send money to anyo...