Design Vision

Design Vision is an interior architecture and design studio based in Newton, MA servicing a local, high-end residential clientele. The practice uses a combination of interior design, architecture, space planning, and lighting design in order to create interiors that offer usefulness, functionality, and enduring aesthetic appeal. Embarking on a new marketing campaign, Design Vision needed to assemble a variety of physical materials with a refreshed position in the marketplace.

StudioRd partnered closely with the Design Vision team to help update the brand’s positioning and determine the appropriate look and feel of the communication materials. Collaborating closely, we landed on a style and tone that is able to communicate high-quality design that is also accessible – all in a well-dressed package.

Positioning

Brand Foundation

Category Definition

Visual Design System

Tone and Voice

Collateral

Campaign

Dark, neutral colors and an elegant visual system combined with the warmth and modernity of physical objects help to convey a contemporary and sophisticated approach.