AvenueCX Website & Brand Redesign

AvenueCX is a boutique Content Strategy consultancy based in the Boston-Metro area. They work with global brands to improve their content solutions: Enterprise content challenges, global B2B and ecommerce websites, enterprise taxonomies that help power federated search, and omnichannel personalization within Fortune 500 companies.

After nearly 8 years of successful operation and continuous business growth, the team decided it was time to update their website in order to reflect a more mature organization and significant service offering.

StudioRd Design worked closely with the AvenueCX stakeholders to determine an effective repositioning strategy that would apply to both the visual identity and the website user experience.

It was paramount to maintain the equity they had already established in their collection of vintage communication device imagery. As a result, the brand evolution worked around this set of immaculate and unique photographs to create a new and ownable visual identity.

With a varied use of color, geometric shapes, and diagrammatic lines, we created an active complement to the awe-inspiring vintage communication devices and reimagined the identity without losing its roots.

Pairing these diagrammatic collages with a quirky, yet technical typeface manages to communicate the sense of sophistication and precision that AvenueCX exudes in every engagement.

“When we approached StudioRd Design for a new website, in the end, they provided a full brand identity upgrade as well. John had previously defined and designed our branding and identity / visual work when our company launched in 2016. While we wanted to retain our library of vintage communication imagery, we were not confident in how to do so. We also desired a Mid-Century Modernist aesthetic.

John not only listened to our needs, but he helped envision a unique way to present this imagery that reflects both our company identity and how we collaborate with clients. His resulting website design is intuitive, clean, user-friendly, and has continued to receive praise.”

Executive Director, Experience and Co-Founder, AvenueCX

Positioning Brand Foundation Visual Design System Website Brand Guidelines Collateral