Social Media & Marketing With Conscia
Ashley Brown
-Planned, created, & implemented editorial & monthly content calendars across social media platforms
-Created, scheduled & published content to promote audience interaction & drive product revenue
-Created high-quality, engaging mixed-media content including posts, stories, & videos including visuals and
copy, while using relevant hashtags across Instagram, Facebook, Pinterest, & Tiktok
-Coordinated marketing plans & creative assets across the team
-Executed, tracked, & reported on performance metrics for social campaigns
-Continuously adapted strategy based on performance results
-Delivered results within budget and time frame through paid ad campaigns across Instagram & Pinterest -
increased site sessions through Instagram by +120% MOM and Pinterest impressions by +2400% MOM
-Grew Instagram community by +165%
-Fostered social media community by actively engaging with followers, monitoring comments, messages,
mentions, & providing support around their products and the beauty industry
-Tracked, analyzed, & reported on social media metrics to understand performance and optimize social
strategy regularly
-Wrote & formatted email newsletters in Klaviyo & reported on their performance metrics
-Contributed to the growth in total sales by +176% YOY
-Took ownership of influencer marketing which accounted for 15% of sales YOY
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Posted Sep 22, 2024
All things Social Media and Marketing for the haircare brand Conscia. I worked directly with the founders to improve their strategy and content.
