Kalm | Static Ad Design

Kay Georgiou

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Ad Copywriter

Advertisement Designer

Graphic Designer

Figma

OVERVIEW

I designed a series of visually engaging static ads for Kalm 🧘, a calming drink mix designed to reduce stress and improve focus. These ads highlight the product’s core benefits with a clean, calming aesthetic that resonates with health-conscious individuals seeking balance.

OBJECTIVES

Highlight Benefits: Stress reduction, cortisol balancing, and mental clarity. 🎯 Increase Engagement: Clear headlines, eye-catching visuals, and relatable messaging. 🌟 Brand Alignment: Consistent design that reflects a modern wellness brand.

DELIVERABLES

📦 10 Static Ad Designs: Designed for Instagram & Facebook. 🎨 Focus Areas:
Emphasizing emotional connection with bold visuals and concise copy.
Highlighting key benefits like "calm your mind," "slimmer face," and "clear focus."
Promoting offers like "1+1 Free" with urgency for Black Friday. 📐 File Formats: Optimised JPEG/PNG at 1080x1080 resolution.

PROCESS

🔍 1. Research & Analysis:
Studied Kalm’s branding and wellness-focused audience.
Identified emotional triggers like "calm," "confidence," and "balance."
🖌️ 2. Concept Development:
Created layouts prioritizing simplicity and clarity.
Used blue/yellow tones to evoke relaxation and optimism.
💻 3. Design Execution:
Integrated icons and emojis for improved engagement.
Balanced text and visuals to guide attention naturally.
4. Review & Optimize:
Ensured adaptability across platforms.
Enhanced messaging clarity to drive clicks and conversions.

RESULTS

🎯 The final designs communicate Kalm's value proposition—calmness and clarity—clearly and persuasively. ✨ Visual Impact: Eye-catching layouts make the ads memorable. 🤝 Emotional Connection: Engages the audience by addressing stress pain points directly.
Let’s Work Together!
🌟 I’d love to bring the same clarity and creativity to your projects. Whether you’re looking for sleek ad visuals or emotionally driven campaigns, I can help elevate your brand’s presence.
Why Choose Me?
Simple: SPEED & QUALITY
Looking forward to joining your network! 🤝
Warm regards, Kay
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Posted Nov 30, 2024

Designed 10 static ads for Kalm, focusing on stress relief with clean visuals, bold headlines, and engaging layouts to highlight features and promotions.

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Ad Copywriter

Advertisement Designer

Graphic Designer

Figma

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