Graphic Design: Sommer Swim
Daniella Gershon
GRAPHIC DESIGN POSTER
Objective:
To create a visually striking poster announcing that Sommer Swim, the iconic It-girl swimwear brand, is finally available to shop in person in Bali. The poster must combine abstract art with photography, capturing the brand’s modern, high-fashion essence while generating excitement and buzz for this long-awaited milestone.
Background:
Sommer Swim is synonymous with effortless luxury and is beloved by social media influencers and trendsetters. The brand’s debut in Bali is a highly anticipated event, making the poster a crucial element for building awareness and drawing attention to the grand opening. The poster will be widely shared across digital platforms and needs to embody the chic, elevated energy of Sommer Swim.
Target Audience:
Fashion-forward individuals, influencers, and Sommer Swim enthusiasts, aged 18–35, who are drawn to high-end swimwear and tropical luxury lifestyles.
Tone and Style:
Modern and High-Fashion: Sleek, minimalist design with bold elements that command attention.
Artistic and Abstract: Incorporate abstract art elements to create a sense of exclusivity and sophistication.
Chic and Vibrant: A balance of clean lines and bold colors to reflect both the brand’s luxurious aesthetic and the tropical energy of Bali.
Design Elements:
Photography:
Use striking imagery of Sommer Swim’s iconic designs on models in tropical or minimalist settings.
Layer photography with abstract overlays for a dynamic and artistic effect.
Abstract Art:
Include abstract shapes, textures, and brushstrokes inspired by the tropical vibe of Bali.
Utilize a high-fashion color palette with muted tones juxtaposed against bold pops of color like sunset orange, ocean blue, or luxe gold.
Typography:
Modern, sleek fonts with emphasis on "Now in Bali" and "Sommer Swim Grand Opening."
Ensure text is easy to read but seamlessly integrated into the abstract design.
Deliverables:
A high-resolution poster design optimized for both print and digital sharing.
A design that can be easily adapted for Instagram stories, posts, and other social media formats.
Challenges:
Balancing the abstract art style with the need to prominently feature key information about the grand opening.
Ensuring the design aligns with Sommer Swim’s established brand identity while embracing the vibrant energy of Bali.
Results:
The poster was reshared 500 times across social media, with influencers and fans alike celebrating the announcement.
The grand opening event was a massive success, drawing a full house and cementing Sommer Swim’s presence in Bali.
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Posted May 20, 2024
SOMMER SWIM is a luxury swimwear label inspired by a chic European summer lifestyle. It has developed into cult brand status and recognized across the world.
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