Fresh Squeeze: Orange Juice Packaging Design

In the Fresh Squeeze project, I conceptualized and executed packaging design for Minute Maid orange juice. With a focus on freshness and vibrancy, the goal was to create eye-catching packaging that stands out on shelves while reflecting the brand's quality and taste.

Graphic Design: Applied expertise in graphic design to create visually appealing packaging.

Branding: Ensured packaging design aligned with Minute Maid's brand identity and values.

Creativity: Developed unique and engaging designs to capture consumer attention.

3D Mockup: Generated realistic 3D mockups for social media sharing and promotional purposes.

Designed packaging that showcases the freshness and quality of Minute Maid orange juice.

Incorporated vibrant colors and imagery to convey the product's natural goodness.

Created 3D mockups for social media platforms, allowing for immersive and engaging promotional content.

Collaborated closely with Minute Maid's marketing team to ensure the packaging met brand standards and objectives.

Adobe Illustrator: Utilized for creating packaging design layouts and graphics.

Adobe Photoshop: Used for rendering 3D mockups and editing visual elements.

Mockup Generators: Leveraged online tools to generate realistic 3D mockups for social media sharing.

Communication Platforms: Used for collaboration and feedback exchange with Minute Maid's marketing team.

The Fresh Squeeze project demonstrates my ability to translate brand identity into visually compelling packaging design, enhancing product appeal and consumer engagement on social media platforms.