Kanel Spices - Bilingual Shopify Ecommerce Website

Role: UX/UI Designer, Web Developer, Email & Social Media Manager Client: Kanel Spices Timeline: Ongoing (now concluded) Budget: Confidential Project: Rebuild a bilingual e-commerce website and develop seasonal landing pages, while supporting digital growth through email marketing and social media. Final Website: https://www.kanel.com/

Refresh and modernize the brand’s bilingual Shopify storefront (FR/EN)

Develop custom seasonal landing pages to support campaign launches and promotions

Elevate brand storytelling and product discovery through strong design and UX

Grow customer engagement via email marketing and strategic social media content

Led the full site redesign, prioritizing user experience, responsive design, and bilingual accessibility

Designed and built modular seasonal pages that could be reused or adapted for future launches

Built out branded email templates for promotions, product highlights, and editorial content

Crafted on-brand social assets that aligned with Kanel’s warm, refined visual identity

Collaborated closely with the internal team to ensure voice and visual consistency across platforms

Rebuilt the website using Shopify, optimizing for speed, SEO, and accessibility

Implemented Shopify Markets to support both English and French (Quebec) audiences

Developed a reusable landing page system for seasonal campaigns and product bundles

Integrated Klaviyo for automated email flows and newsletters

Supported content scheduling, community management, and reporting across social platforms