2Game Digital Storefront Redesign
Danijel Stamenic
Pioneering digital entertainment company revolutionising gaming experiences.
2Game Digital is a pioneering digital entertainment company revolutionising gaming experiences. Rooted in innovation and fuelled by a passion for community, we create a connected ecosystem for gamers through cutting-edge platforms, professional esports, and immersive content.
2Game Digital embodies a bold and dynamic presence in the gaming world. Our identity is built on trust, innovation, and inclusivity, with a commitment to providing seamless and enriching experiences for gamers of all levels.
The challenge
Design a modern, high-trust storefront for a digital game key shop (2game.com) where users need to find the right edition fast, feel confident about compatibility, and complete checkout with minimal friction.
The goal was to balance a bold gaming feel with e‑commerce clarity, so the UI supports discovery, comparison, and conversion without overwhelming the user.
High-fidelity wireframes.
Before any color or component was applied, every key page was mapped as a wireframe.
Your Game Starts Here
Structured to surface the most valuable content in the first scroll. Hero banner drives urgency, Top-Ups enable platform access in two taps.
Product Page
A conversion focused layout with clear edition details, instant purchase actions, and confidence building info at a glance.
Community and Blog
News, creator spotlights, featured articles and exclusive deals keep users engaged long after the purchase. Retention by design
1,200 titles. Zero dead ends.
Platform, genre, publisher and price working together, without friction.
Responsive Design
The complete 2Game experience, redesigned for mobile from the ground up.
Search and Filter
Smart sorting and non-intrusive filter let ser narrow down 1,200 titles by price, platform, genre and publisher without leaving the result view.
Instant filtering
Results update in real time without a page reload
Smart sorting
Six sort options accessible in a single tap, without leaving the results view
Filters that don't interrupt
Price range, publishers and genre all in one panel, applied with a single button
Play games. Earn real money.
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A few favorites.
A selection of screens that best capture the depth and polish of the 2Game mobile experience.
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Posted Apr 1, 2026
Designed a modern storefront UI for 2Game Digital's gaming platform.
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Clients
2Game
