jaba | visual identity

"jaba" is a Taiwanese-American fusion restaurant that celebrates the rich cultural heritage of Taiwan while blending it seamlessly with modern American dining influences. 

The name "jaba" originates from the Taiwanese Hokkien phrase meaning "I'm full," embodying warmth, hospitality, and a joyful dining experience. The brand seeks to redefine perceptions of Taiwanese cuisine, offering a creative, elevated experience for food enthusiasts.