Adunni ( Abandoned Cart Recovery

Adunni ( Abandoned Cart Recovery Automation)

Designed and implemented an abandoned-cart email automation in Mailchimp for a fashion e-commerce brand. The journey triggers when a shopper enters the audience, waits one hour, and automatically sends a responsive reminder email encouraging them to complete their purchase. The email features persuasive copy, a strong CTA, and conversion-focused design elements aimed at recovering lost revenue and improving customer retention. Built using Mailchimp Customer Journey Builder and tested for reliable automated delivery.