Adio Mubarak
Email Developer & Marketing Strategist
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Adunni ( Abandoned Cart Recovery Automation)
Designed and implemented an abandoned-cart email automation in Mailchimp for a fashion e-commerce brand. The journey triggers when a shopper enters the audience, waits one hour, and automatically sends a responsive reminder email encouraging them to complete their purchase. The email features persuasive copy, a strong CTA, and conversion-focused design elements aimed at recovering lost revenue and improving customer retention. Built using Mailchimp Customer Journey Builder and tested for reliable automated delivery.
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Maison & Co Cart-Abandonment Email (Luxury Fashion)
Brief: Design an email that reminds shoppers about items left in their cart and encourages them to complete their purchase without feeling overly sales-focused.
What I built: A mobile-friendly email featuring the abandoned product, a limited-stock message, a 10% discount offer, clear shopping benefits, product recommendations, and a prominent call-to-action button. The email was coded from scratch to display properly across major email apps, including Outlook and Gmail.
Outcome: A clean, conversion-focused email that combines reminder, urgency, and incentive to help recover lost sales while maintaining the brand's premium look and feel.
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Kova Welcome Email (Fintech)
Brief: Build a welcome email for a Nigerian fintech brand (deep teal and gold palette) where first-impression trust matters more than usual.
What I built: A polished, responsive HTML welcome email on-brand in teal and gold. Along the way I hit a real rendering problem: inline SVG and base64-encoded icons were getting stripped by several major email clients. I solved it by switching to hosted HTTPS image URLs, which is the production-standard fix for icon reliability across inboxes.
Outcome: A template that renders consistently rather than silently breaking icons in clients that strip SVG/base64, plus a documented fix I can apply to future projects
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PulseFit Welcome Email
Brief: Design and code a welcome email for a fitness brand to onboard new members and prompt their first action.
What I built: A responsive, hand-coded HTML email matching the brand's energetic visual identity, with a single clear CTA driving toward booking a first class or logging a first workout kept deliberately simple so the one action stands out.
Outcome: A clean, mobile-first onboarding email built around the principle that welcome emails convert best with one CTA, not five.
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