Vinoteket is Sweden’s leading online wine retailer. Founded in 2004 with the ambition to offer quality wines to passionate wine lovers, Vinoteket now has a large community and collaborates with both small local vineyards and major traditional producers. Challenge

Boost customer retention and loyalty in a market dominated by Systembolaget. To support their mission of offering quality wines and helping customers explore various regions, styles, and grapes, three new sections were developed: Hub, Magazine, and My Pages. Outcome

My Pages allowed users to track orders, manage subscriptions, and handle their accounts, increasing confidence in Vinoteket. The Hub provided much better oversight of all the website's content. The articles in the Magazine, became a great source of inspiration for customers, who would often return to find inspiration or matching.