The situation: A Singapore-headquartered AI infrastructure company was preparing to announce a strategic alliance with a Big Four consulting firm. The goal was to establish credibility with institutional investors and enterprise clients across APAC, with tier-one financial and technology media as the primary target.
What I did: Developed the narrative positioning the alliance as a market-defining move in AI infrastructure. Orchestrated a media day at the client's Singapore facility, hosting nine tier-one outlets. Managed all journalist relations, spokesperson preparation, and interview sequencing on the day.
The result: 147 articles published within 48 hours of the media day. Coverage secured across Bloomberg, Reuters, The Wall Street Journal, CNBC, CNA, and The Edge Singapore. Zero negative sentiment.
0 likes · 1 view · Apr 11, 2026
The situation: A Singapore-headquartered AI infrastructure company was preparing to announce a strategic alliance with a Big Four consulting firm. The goal w...
Timeline
Apr 1, 2024 - Sep 1, 2024
