Boost Trade Visitors with Proven Global PR Strategies in F&B

The situation: Asia's largest food and beverage trade exhibition needed a PR programme spanning 45 countries to drive international trade visitor attendance and establish the event as the definitive platform for APAC's food industry.

What I did: Led end-to-end media relations across Southeast Asia, South Asia, and East Asia. Built and managed a network of international media partners, coordinated journalist visit programmes, and drove a content strategy across earned, owned, and paid channels.

The result: 4,576 published articles across 45 countries. USD 8.6 million in advertising value equivalent. Over 1 billion unique monthly visitors in total audience reach. 1,235 international media placements, with representation from Reuters, Nikkei, CNBC, and BBC among others.