Lumea - Brand identity

Luméa is a nutrition and holistic wellness brand founded by nutritionist Luisa Meanti. It empowers individuals to live balanced lives through mindful nutrition and personalized care. 🌿✨

Mission: To nourish body and mind with mindful, sustainable food choices, promoting complete wellness.

Vision: To become a trusted guide for lasting and positive transformation, with a scientific and empathetic approach.

Empathy: Genuine understanding.

Sustainability: Practical solutions.

Education: Fostering awareness.

Harmony: Balance between body and mind.

Branding Objective: Design a distinctive, welcoming, and professional identity that connects emotionally with the audience and strengthens brand recognition.