Lumea - Brand identity
Imane El Rhiraki
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Posted Dec 8, 2024
Luméa blends nutrition and wellness with a visual identity inspired by light and nature: warm tones, elegance, and harmony to inspire and connect. 🌿✨
Luméa is a nutrition and holistic wellness brand founded by nutritionist Luisa Meanti. It empowers individuals to live balanced lives through mindful nutrition and personalized care. 🌿✨
Mission:
To nourish body and mind with mindful, sustainable food choices, promoting complete wellness.
Vision:
To become a trusted guide for lasting and positive transformation, with a scientific and empathetic approach.
Values:
Empathy: Genuine understanding.
Sustainability: Practical solutions.
Education: Fostering awareness.
Harmony: Balance between body and mind.
Branding Objective:
Design a distinctive, welcoming, and professional identity that connects emotionally with the audience and strengthens brand recognition.
