A cycling brand has to work at speed. I designed Solen for the moments a rider actually meets it: a glance across a group ride, a mark catching the last light, a glow on a frame after dark.
The process started with a hand drawn mark of rider and wheel, tested across fabric, colour and time of day.
The name comes from the light riders chase at the end of a day, and the vision was to treat the brand like a film, where the riders are the story and the logo is the signature.
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Solen is a cycling brand for riders who chase the last light of the day.
