This spec commercial began with one question: how do you sell a coat without selling it? I wanted the garment to feel like part of the landscape, sharing the stage with the weather and the horses, so the luxury comes from restraint and silence, not from showing off.
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Posted Oct 27, 2026
Presenting Prada Women's Coat Spec Film.
This spec commercial began with one question: how do you sell a coat without selling it? I wanted the garment to fee...