Sweet Yums | Branding & Packaging

Sweet Yums is a fun sherbet and icecream brand that prides itself on being non-GMO and low-fat, crafted from organic fruits. A very vibrant and colorful project. The bright colors and typography are inspired by the 1970s flair. With three distinct original flavors: Raspberry Punch, Bubble Gum Berry, and Honey Dates. Created the brand logo variations, brand board with typography and color palette, packaging design with mockups, visual elements, and an overall cohesive branding design.