New Day New Nails

Allison Davies

Brand Designer
Graphic Designer
IG @new.day.new.nails
As both the brand and graphic designer for this Instagram account, I embarked on a creative journey to sculpt a visual identity that not only reflects the essence of the brand but also captivates the audience. From conceptualizing the logo for the new press on nail ambassador to curating the visual elements, my role was to harmonize aesthetics with the brand's narrative. Every graphic, color palette, and design choice has been meticulously crafted to resonate with the intended audience, creating a cohesive and memorable brand experience. This dual role has allowed me to seamlessly intertwine brand strategy with visual storytelling, ensuring that every post and element on the account contributes to a unified and engaging brand presence. As the creative force behind both aspects, I strive to not just showcase a brand but to narrate its story through the language of design.
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