Kaora is a wellness brand focused on transforming both physical and mental energy through a comprehensive approach. Their program combines physical exercise, mindfulness practices, and coaching to help clients achieve sustainable fitness and energy. Kaora means I live (in Maori culture). BRAND PURPOSE: We believe that strengthening both body and mind gives you the energy to get more out of life.

BRAND ESSENCE: Nature health club. BRAND MASCOT: Deer, because they symbolise grace, innocence, intuition, speed, and gentleness. Deer remind us to be kind to ourselves and others. CREATIVE STARTING POINTS: Nature / Energy / Transformation / Elegance / Strength

See the full project, and more, here!