Brand identity for Kaora - Nature Health Club
Patrick Kos
KAORA
VOEL JE LEVEND / FEEL ALIVE
Kaora is a wellness brand focused on transforming both physical and mental energy through a comprehensive approach. Their program combines physical exercise, mindfulness practices, and coaching to help clients achieve sustainable fitness and energy. Kaora means I live (in Maori culture).
BRAND PURPOSE: We believe that strengthening both body and mind gives you the energy to get more out of life.
BRAND ESSENCE: Nature health club.
BRAND MASCOT: Deer, because they symbolise grace, innocence, intuition, speed, and gentleness. Deer remind us to be kind to ourselves and others.
CREATIVE STARTING POINTS: Nature / Energy / Transformation / Elegance / Strength
Master logo
Colour palette
Logotype as a dynamic graphic element
Social media posts
Wall graphic of the steps they take you through with training
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Posted Jul 15, 2025
Brand identity for Kaora, a wellness brand focused on transforming your physical & mental energy through exercise, mindfulness practices, and coaching.
