FOR THE MERCURE HOTEL BOLOGNA, I CREATED A BRAND IDENTITY THAT WOULD EMBODY THE ESSENCE AND MYSTERY OF THE CITY ITSELF, UNDER THE CONCEPT OF THE GREAT MYSTERIES THAT BOLOGNA HIDES.

This project aims to guide guests and visitors on a journey of discovery among Bologna's best-kept secrets, through a series of 7 illustrated visuals that capture the imagery and charm of its most emblematic places.

Each illustration, created with a color palette ranging from warm shades of light orange to deep, intense hues, invites you to explore the city from a unique and fascinating perspective. With this visual identity, the Mercure Hotel Bologna is not just a place to stay, but becomes an integral part of the urban adventure, offering guests an immersive experience in the beating heart and mysteries of Bologna.

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